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How Going Green Can Help Your Business Be More Profitable

Companies need to get involved with the trend of going green, as it has been shown to have a positive effect on businesses.

People are becoming increasingly interested in going green, and companies need to get involved with this trend too  as it has been shown to have a positive effect on businesses. A study shows that businesses that have gone green are about 16 percent more productive. Taking this green step may boost productivity, and it can help boost profits.

More Attractive to Customers

People want to feel like they are doing something good for society, in some way. By choosing a green-conscious establishment, people can help the earth without lifting a finger. Pursuing this eco-friendly lifestyle will make customers choose one business over others. If a business offers a good selection of green products or services, this can definitely boost revenue. This could also help businesses that do not offer green services or products. They just need to make sure that customers know their company employs green practices.

Use the Drive for Your Advantage

A growing number of people want to do something good, and this drive can be used at work. Companies can encourage top executives to pursue their MBA. However, this doesn’t mean that they will have to leave the workforce, abandon their position and go off to some university for a few years. At best, online MBA programs are another option for them to consider so that they don’t have to relocate and can still carry on with their corporate duties. Your company may even consider having these execs focus an area of their studies on green initiatives in business. Their new skills can then be applied to the company’s move toward a more eco-friendly existence. Encouraging training and experience is an effective way to increase productivity, which should make a difference.

Loyalty Helps

Customers are interested in green-consciousness but so are employees. It might be a good idea to find an eco-friendly way of operating. This is a good time to ask employees about green changes they would like to see. This can have a number of positive effects. These new ideas may help a business improve its green efforts. They can also help a business increase participation and create a sense of unity, which leads to loyalty. Loyalty helps because it can reduce the number of employees that leave, and it also makes employees feel good about coming to work. Happy employees should increase productivity, boosting profits.

Savings Are Undeniable

One last thing to point out is how much a business might save by making the switch to a green-conscious way of operating. For one, cutting energy usage and using energy efficient equipment can reduce a company’s bills. It does not stop with just appliances because a business can opt to use cotton towels instead of napkins, or reduce paper use by storing documents electronically. Both of these paper-reducing practices equals savings to a company, which should increase revenue.

Of course, these are just a few ways a business can become more profitable by opting to go green. Don’t forget to ask employees for green suggestions—getting them involved and increasing their passion will only benefit the company as a whole.

Hannah Whittenly, the author of this article, is a freelance writer

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