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Enabling Farmers to Tread on Hassle-free Agri-Marketing Terrain

Holding aloft the objective of ‘Wealthy Farmer, Healthy India’ and thereby bringing in an innovative way to connect farmers and consumer, the TGS Group, a company with diversified business interests, has launched a new website, KisanMarket.com.

In a scenario where the Indian GDP grew at 7.3 percent, the agriculture sector remained stagnant at 0.2 percent causing the farm production to trail at 1.7 percent, the underlying fact is that rural distress prevails and farmers are facing difficult times. In such a situation, KisanMarket.com is seen as an initiative in the right direction that aims at providing farmers with a platform of agri-marketing in India to reach the consumer directly, without a need of an intermediary. The launch of KisanMarket is expected enable farmers to sell their products at the best prices. This will also help bolster the rural economy.

Going by what Thyagaraja Rallapalli, Chairman, KisanMarket.com, says, many farmers,  wholesalers, and retail chains of the agri-industry will now be able to do transactions without any physical border limitations.

The site aims at providing a hassle-free platform to the Indian farmers who have no organized means to sell their agricultural produce at the best prices. At the same time, it will also cater to the end-consumer who has no way to get the best and farm-fresh products at the best prices.

The online platform not only brings the best in the technology but with sensibilities, it also makes possible selling or buying of vegetables, fruits, cereals, spices, flowers, poultry, cattle & sheep, fish, manure, agri implements, nursery plantations, organics, cotton, wood & timber, solar products, cotton, ayurvedic and agri real estate.

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