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BMW i3 Launch Event Extravaganza Has Celebrities Thronging Venue

When BMW unveiled its i3 electric car, celebrities thronged the event. The launch venue in London was fortunate to have stars including Sienna Miller, James Franco and Peaches Geldof.

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Sienna Miller has a prime slot in fans minds as an eco-warrior and star. She was also part of Global Cool, the climate change charity, in 2007 in their campaign to promote green living. She was snapped up by shutterbugs when she posed alongside the car along with actor James Franco.

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Meanwhile, Franco took out the car for a test drive and found it exciting. He was heard saying it indeed is great feeling to be part of emission free world and that the vehicle was cool.

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Other celebrities who attended the grand event included Poppy Delevigne, Laura Bailey, Lilah Parsons and Donna Air. This was the first instance where the i3 was showcased in public.

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