Topshop, teamed up with Reclaim to Wear, plans to launch a new collection made from discarded textiles which include surplus stock and production offcuts. Reclaim to wear is an eco-fashion design from Somewhere. The line includes color-block jersey maxi-dresses, gray marled-cotton baseball pullovers, ombre-bleached boy-shorts and slouchy denim rucksacks.
According to Orsola de Castro, the co-founder of Somewhere, it is the first step towards the creation of zero-waste design collections.
This is not the first time Topshop is entering towards sustainability. In 2010, this British company partnered with hip-hop star Pharrell Williams to introduce a line of denim made with recycled plastic bottles and in 2011 they tapped local designer Izzy Laneto create a series of ethically produced coats using wool from Lane’s own flock of rescued Wensleydale and Shetland sheep.
Topshop’s buying director Emma Wisden is excited about the launch and she said that the blueprint that Orsola and Filippo have developed will allow Topshop to scale the project and apply the learning across a broader section of the supply chain, for the next collection. This new collection will hit the market on June 15. To know more details, visit the site www.topshop.com.
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