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Make A Difference with Your Purchasing Power: Buy Ethical ProductsMarch 23, 2012


March 23rd, 2012 By Manu Michael in Featured Articles, Features

Ever recognized your power as a purchaser? Do you know your way of shopping can shape up the face of the world in future? These are the basis of Adam Smith’s teachings and are relevant still.

What should companies do? While we have a moral responsibility to buy judiciously, companies have a duty to produce things which we would want. Technically, a double co-incidence of a need is essential to arrive at a business deal.

If companies do their part ethically by marketing non-contaminated and organic products, customers are ready to buy them at any cost. These days, you can see how people are attracted to labels like “eco-friendly” and organic.

What is the role of customers here? Whenever you are given an eco and non-eco option, go for eco as far as you can afford it. It’s not about expense, but defending the interest of our environment, and taking part in a superior kind of journey in to make the earth a paradise.

Here are some useful guidelines to investors. Don’t do anything that imperils the health of your company, even if it’s for social well being. If something you affects your profit but helps humanity as a whole, you must consider doing it. Always try to be transparent with your employees.

Explain them everything related to products. This will have a positive impact on your business. Also, be transparent with your customers too. Don’t do anything that you don’t want your customers to know about. These are our golden principle. Follow these, and success shall follow you.

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