Actress Jessica Alba is joining in efforts to make life greener. The 30 year old celebrity kick started a business endeavor, and has called the venture The Honest Company. By way of Honest.com, the venture plans to sell eco-friendly and toxin-free domestic and baby products.
As a mother of two little kids, the actress is always in search for the best nontoxic, eco- friendly products for her children and home. These searches have led her to begin this business.
In an interview, she has explained that she wanted to be safe and cute and this is her dream company.
She wanted to create an honest environment for her customers. To expand as a brand she is working hard and says that the whole project is an effort of love and commitment.
She is also busy with her book titled The Honest Life, which is expected to help people create a nontoxic life for their family.
The book would include her favorite things, including some beloved family recipes and fun family DIY projects. This book is scheduled for release by early 2013.
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