Leona Lewis V-Day Cards Call for Ban on Cosmetic Testing on Animals

Singer Leona Lewis Valentine’s Day was different this time around. Instead of the conventional greeting cards, she is sending out cards that demand a ban on using animals as cosmetic test subjects. How about that, folks?

Lewis aims to generate consciousness among people about the ethics in using animals as test subjects of cosmetic clinical trials. She has already dispatched Valentine’s cards to European Commissioner for Health and Consumer Policy, John Dali. And she has requested his support for Humane Society International’s CrueltyFree 2013 initiative that is committed to works to achieve the goal by 2013.

The letter she wrote reads thus:

“Like most girls, I love make-up, but my ethical principles are also very important to me. No new lipstick, eye-liner or other cosmetics ingredient can ever be worth the suffering and death of defenseless animals forced to endure painful toxicity tests.”

She continued:

“These gentle animals are killed by the hundreds in some tests, despite the fact that manufacturing products free of new animal testing is perfectly possible through the use of thousands of existing, safe ingredients. Animals have suffered enough – if their pain has been deemed immoral within the EU, it must also be immoral outside the EU. To trade in their pain would be hypocrisy.”

The singer has been an animal activist from a fairly long time. Previously she stood for a genuine cause by giving her participation in Collars Not Cruelty Campaign, when dogs wore red collars to proclaim that they don’t have rabies.

She has been participating in various initiatives that promote fair treatment to victims of unethical human behavior.

The European Union had banned testing cosmetics on animals through law, but it lost its might by allowing people to use ingredients and products on them. A strong protest was needed to bring things back on track.

Ricky Gervais Dame Judi Dench and Sir Roger Moore also have joined hands with Leona Lewis in this initiative.

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