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Big Fish Rally for Shark Fin Ban; DiCaprio, Branson Among Campaigners

Celebrities the world over have rallied behind a common cause – the movement to ban the trade of shark fin products. Leonardo DiCaprio, James Cameron, Wolfgang Puck, Gordon Ramsey, Richard Branson, Yao Ming, Mario Batali, Edward Norton, and Chinese billionaire Zhang Yue are some of those campaigners. In California, WildAid, NRDC, and The Humane Society of the United States worked with DiCaprio, Norton, and Yao to write a joint letter to Governor Jerry Brown, asking him to sign California’s Assembly Bill 376, which will ban the import, trade, and possession of shark fin in California.

SHARK-PROTECTION

The bill now waits for  the Governor’s nod. Over 50 additional notables including James Cameron, musician Jackson Browne, and actress Rosario Dawson are signatories to the letter. They said that the ban is absolutely necessary to conserve sharks and our ocean ecosystem.

In Shanghai, WildAid hosted a luncheon with Yao Ming, leading British entrepreneur Sir Richard Branson, and leading Chinese entrepreneur Zhang Yue, to call for greater protection of sharks and to premiere two new public service announcements featuring Yao and Branson. Yao had publicly committed to stop eating shark fin soup in 2006 after learning of the cruel and wasteful practice of “finning” and the threat of sharks’ extinction. Branson is literally swimming with the current; he swam with whale sharks during their annual migration through the Gulf of Mexico.

WildAid and its peer organizations recruited internationally renowned chefs Wolfgang Puck, Mario Batali, Gordon Ramsey, Cecilla Chiang, Hiro Sone, and Mary Sue Milliken & Susan Feniger, along with 20 other significant figures from the culinary world, pledging to never serve shark fin soup at their restaurants.

Interested in lending support to this noble initiative? Head here.

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