Remember the famous body suit that created waves in the Olympic pool in Beijing during 2008? Speedo’s LZR Racer suit was the highlight at Beijing when Michael Phelps wore that during his record-breaking turn. However, FINA, the world governing body of aquatic sports, had a year after the Beijing event, banned swimmers from competing in full-body swimsuits. Speedo was pushed to a spot, making it flush with huge inventory of product that could never be used.
Now, years later, Speedo is thinking green. The surplus LZR Racer swimsuits are being recycled. For that, Speedo has called upon fashion label From Somewhere to rework its banned bodysuit. The company also roped in student designers from the London College of Fashion, University College Falmouth, and the University of Huddersfield to do their bit at recycling.
Look what they have come up with. Ecouterre tells us that the Speedo LZR Racer suit have now been transformed into bandeau knotted bikinis, patchwork water shorts, life-saving buoyancy aids, ruffled clutches, and superhero-inspired capes, thanks to the thinking students of fashion.
Want to know more? Watch the video that brings in behind-the-scenes of the photo shoot that had the recycled fashion venture under the arclights.
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