Norway Pioneers Furless Fashion; But Why are the Cheers Missing?


Norway has created history by becoming one of the first countries to ban fur from a major fashion event held in the country annually. This novel and bold initiative was made possible because of the efforts of Mote Mot Pets (fashion against fur), which got the wonderful support of the Norwegian fashion insiders, who include some of industry’s very own big names – Leila Hafzi ,Thomas Ryen of Undorn, John Erling Vinnem of Johnny Love, Norwegian Elle and Norwegian Cosmopolitan.

Mote Mot Pets has played a very strong part in the total banning of fur from Oslo fashion week. Mote Mot Pets in collaboration with the animal-rights group NOAH was founded by designer Fam Irvoll, designer and stylist Kjell Nordstrom and fashion editor Hilde Marstrander.

An insider has been quoted as saying it was a very easy choice for them to make considering the awareness it would create amongst people.


However, Norway’s pioneering initiative has not been cheered by many, especially Denmark, which is all set for their major event Copenhagen Fashion week.

Their fashion experts are of the view that fur is an essential part of a fashion show and is as natural a thing as skin and leather. Not only that, it also raised concerns of the risk of fur farms getting shut down.

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