Greendex 2010 puts India on top when it comes to consumer behavior and environmental impact


A 17 nation survey on consumer behavior and environmental impact has revealed that India has the most sustainable consumption pattern. As per the findings, Indians have been exhibiting increasing environmentally friendly behavior. India scored 62.6 points in the overall green index to retain top rank.. Meanwhile, Brazil has scored 58 points to finish came second, while China followed with 57.3 points. Significant is the fact that the United States came last with 45 points.

Greendex 2010: Consumer Choice and the Environment, a world tracking survey, undertaken by the National Geographic Society and international polling firm GlobeScan, has revealed the results as to who in the world are the most eco-conscious nations.  Greendex 2010 ranked average consumers according to environmental impacts of their consumption patterns, by gauging transportation patterns, household energy and resource use, consumption of food and everyday consumer goods, said a ToI report.

The Greendex survey was kick-started in year 2008 to measure consumer behavior in 65 areas relating to housing, transportation, food and consumer goods.

(Via ToI)

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