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British eco-designer Hamnet joins hands with online boutique Yoox.com to create eco-friendly beachwear line

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British eco designer Katharine Hamnet has joined hands with online boutique Yoox.com to create a range of eco-friendly beachwear. Hamnet has paid tribute to the sea with her Save The Sea environmental luxury beach collection. The collection is said to be inspired by the golden age of glamor, named after 1950s bomb shells, according to a report.
The collection comprises 14 styles, 50s-style one-piece swimsuits, bikinis, cover-ups, swimsuits for him and also beach towels as well as handmade oversized fabric beach totes, in different colours, playful polka-dot and stripes patterns. The collection will bear the slogan Save the Sea across the board. Hamnet has resorted to sustainable fabrics, organic cotton and with a minimal amount of recyclable polyester in her creations.
The British designer has said that the Save The Sea collection aims at creating awareness about the “impact of human activities such as oil spill, sewage dumping, industrial pollution, agriculture chemical fertilizers and pesticide run-off, lack of fish stock management, over fishing, pirate fishing which can possibly lead to the extinction of species including the blue fin tuna”.
Hamnet has also decided that a percentage of the retail price of the collection goes to help farmers in West Africa through the ‘Fashioning a Better Future’ project set up by her. The ‘Fashioning a Better Future’ is run by US charity organization Organic Exchange.
(Via ShinyStyle)

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1 Comment on this Post

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