Rural India to get Chotukool, minus the power factor


Godrej& Boyce in India has come out with what would perhaps be known as the world’s cheapest refrigerator. Christened ChotuKool, the $69 super economical, portable, top-opening refrigerator uses high-end insulation to stay cool for hours without power. Significantly, it consumes only half the energy used by regular refrigerators.

Weighing just under 8 kg, ChotuKool comes sans a compressor and runs a cooling chip and a fan instead. The innovation has been spearheaded by the company in collaboration with rural women folk. The distribution process is being taken up by members of a micro-finance group. ChotuKool will launch in India by March 2010 at a price of US$69 (Indian Rupees 3250).

The Chotukool is the result of a survey by the young employees of Godrej which revealed that rural Indians expected a refrigerator to be used to cool 5 to 6 bottles of water and stock 3 to 4 kg of veggies. The portability factor also weighed high and the Chotukool was born.

Targeted at households who earn around $5 a day, the Chotukool has all in it to overcome technological and social barriers.

(Via Gizmag)

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